Because megatrends change the world sustainably. They originate from a fundamental social change that lasts at least 25 years and influences global developments in society and the economy at the macro level - as well as the most diverse areas of each individual's life at the micro level. At the macro level, three megatrends are shaping change with extraordinary intensity: globalization, digitalization and new mobility. For Hettich, four other megatrends are particularly interesting because they will change life, living and working a great deal in the future: Individualization, Urbanization, Silver Society and Work Evolution.